Americans spend more time online than they do at work. With the coronavirus pandemic, now, more than ever, consumers are Googling to get information and telecommunication has become increasingly prominent.
So, how important is it to have a website, and more importantly, own a good website? Well, website builders have been labeled “essential” by their clients during the pandemic. With the rise in online traffic and the economy in flux, small businesses who are struggling may find the greatest return on investment may come in the form of a new website, or updating their current one.
Let’s look at some numbers to start. First off, nearly three out of 10 Americans say they are “almost constantly” online according to a 2019 study published by Pew Research. This number has undoubtedly increased due to the pandemic, and some researchers estimate that mark could be above 50% today.
It’s also important to note that this only includes those who consider themselves to be on the internet almost all the time. There are still many more Americans who are on the web multiple times throughout the day. That said, there’s no question there are millions of people on the internet at any given second.
When it comes to building your business, utilizing the internet could be your jack of all trades. Your website can function as a receptionist, salesperson, marketer, accounts receivable department, and customer service representative, all rolled into one. This online presence allows your business to grow autonomously.
Additionally, businesses with a website grow 40% faster than businesses without one according to a 2012 BCG report. For local businesses, a website is even more important. Eighty-eight percent of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours (Google Mobile Movement Study, 2011), and 70% of U.S. households use the Internet when shopping locally for products and services (The Kelsey Group).
Without a website, it is an undisputed fact that a business is missing out on market share.
Further, restaurants see not only growth in business thanks to a website, but specific growth thanks to online ordering. The average online pizza order is 18% higher than orders by phone, and 67% of customers who have placed an order online will visit the restaurant more frequently, according to PMQ.
In general, online restaurant orders are up to $35 more than orders not placed online. That’s quite the difference.
So, whether your business is large or small, websites remain crucial. For businesses without a dominant presence in the community, websites build essential trust that allow consumers to move forward with doing business and increase brand awareness.
Don’t miss out on the opportunity to find more customers, especially during a time when more people are online than ever before.
Ready to see what Power Ad Digital Marketing can do for you? Give us a call at 937-665-2263, or email us at email@example.com.
The Power Ad Company is a full-service sports marketing and digital marketing agency that has partnered with businesses across the country. Their team of 45 employees work day in and day out to reflect their mission: to develop and nourish relationships within communities while making a difference, serving Christ, and positively affecting people’s lives.