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The Power Ad Company hired two digital marketing specialists to help lead their brand new digital marketing division, starting immediately. Chris Nance, formerly a sports marketing and digital specialist for 97.1 The Fan, the Ohio State Buckeyes flagship radio network, and Tim Miller, a Cedarville University graduate who spent parts of his first six months with the company in both digital and sponsorship sales, will help head up the company’s efforts.
Chris started his career in The Ohio State University Athletics Department managing high-profile events like men’s basketball games and large concerts. Chris transitioned into the media/advertising industry, joining 97.1 The Fan in 2013. He specialized in multi-media advertising, specifically in the digital space.
For over seven years, Chris helped his clients achieve continued success using a multitude of both linear and digital marketing strategies by learning how their individual organizations operate. He quickly learned through building relationships with his clients and partners that trust is the key in the ever-changing advertising world.
He is excited to be a part of starting what is going to be a great asset for Power Ad Company’s sponsors as they continue to grow.
Chris hails from Pickerington, Ohio, with his wife and two sons.
Tim graduated with honors from Cedarville University in May 2020 with a B.A. in Marketing. He’s enjoyed extensive experience in marketing, as he was the No. 1 Sales Intern during a summer internship with Aflac’s North Territory (spans 11 states) in 2018. He also was a digital marketing and communications intern for a start-up tech company that had multi-million dollars of Series B investments.
Tim also served as the Cedarville University student-run newspaper, Cedars, sports editor for three years and editor-in-chief during his senior year. While there, he and the newspaper itself raked in multiple regional and national awards.
Tim has other experiences under his belt, but he’s most excited to work with current Power Ad sponsors as well as create new relationships with businesses in need of digital marketing assistance.
Tim resides in Springfield by himself, so he would love to talk to you about digital marketing, which gives him something to do.
Americans spend more time online than they do at work. With the coronavirus pandemic, now, more than ever, consumers are Googling to get information and telecommunication has become increasingly prominent.
So, how important is it to have a website, and more importantly, own a good website? Well, website builders have been labeled “essential” by their clients during the pandemic. With the rise in online traffic and the economy in flux, small businesses who are struggling may find the greatest return on investment may come in the form of a new website, or updating their current one.
Let’s look at some numbers to start. First off, nearly three out of 10 Americans say they are “almost constantly” online according to a 2019 study published by Pew Research. This number has undoubtedly increased due to the pandemic, and some researchers estimate that mark could be above 50% today.
It’s also important to note that this only includes those who consider themselves to be on the internet almost all the time. There are still many more Americans who are on the web multiple times throughout the day. That said, there’s no question there are millions of people on the internet at any given second.
When it comes to building your business, utilizing the internet could be your jack of all trades. Your website can function as a receptionist, salesperson, marketer, accounts receivable department, and customer service representative, all rolled into one. This online presence allows your business to grow autonomously.
Additionally, businesses with a website grow 40% faster than businesses without one according to a 2012 BCG report. For local businesses, a website is even more important. Eighty-eight percent of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours (Google Mobile Movement Study, 2011), and 70% of U.S. households use the Internet when shopping locally for products and services (The Kelsey Group).
Without a website, it is an undisputed fact that a business is missing out on market share.
Further, restaurants see not only growth in business thanks to a website, but specific growth thanks to online ordering. The average online pizza order is 18% higher than orders by phone, and 67% of customers who have placed an order online will visit the restaurant more frequently, according to PMQ.
In general, online restaurant orders are up to $35 more than orders not placed online. That’s quite the difference.
So, whether your business is large or small, websites remain crucial. For businesses without a dominant presence in the community, websites build essential trust that allow consumers to move forward with doing business and increase brand awareness.
Don’t miss out on the opportunity to find more customers, especially during a time when more people are online than ever before.
Ready to see what Power Ad Digital Marketing can do for you? Give us a call at 937-665-2263, or email us at firstname.lastname@example.org.
The Power Ad Company is a full-service sports marketing and digital marketing agency that has partnered with businesses across the country. Their team of 45 employees work day in and day out to reflect their mission: to develop and nourish relationships within communities while making a difference, serving Christ, and positively affecting people’s lives.
Massachusetts Interscholastic Athletic Association Signs Multi-Year Partnership with the Power Ad Company
FRANKLIN, MA (AUGUST 05, 2020)—The Massachusetts Interscholastic Athletic Association (MIAA) has signeda multi–year partnership with the Power Ad Company to become the Official School Solutions Partner of the MIAA. The comprehensive partnership will include an integrated marketing presence throughout the year, enabling the Power Ad Company to connect with and support MIAA member schools.
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